Videos » Dr Jairam Varadaraj, Managing Director, ELGI Equipments Ltd talks on 'Scaling Up'
2 August 2017
Dr Jairam Varadaraj, Managing Director, ELGI Equipments Ltd talks on 'Scaling Up' at the 28th Yi Youth Conclave, Coimbatore.
In his inspirational and thought-provoking speech, he highlights a few fundamentally important points on how to scale-up.
One needs to aspire - If you do not have an aspiration there is no scaling up. Aspiration is something you want. ELGi today in the air compressor business is the 8th Largest in the world, aspire to become the second largest compressor company in 10 years from the current position.
They see a great opportunity as there is a big gap between the No. 1 and No. 2.
One needs to develop processes. Process building and management cannot be emphasized enough, entities need to be process-oriented in order to scale-up and avoid recurring mistakes.
One needs to be quality-focused. At ELGi there is no tolerance for failure, energy efficiency and quality is very important.
Entities need to build a brand. Brand building is not only advertising but is an experience building, a brand is built on how you treat your stakeholders and by enhancing their experience.
For full 28th Yi Youth Conclave event video - click here.